
This was my print entry for Webtel.mobi's competition on
Zooppa.com. I worked on the build up of The Challenge when working at Unruly Media this winter on Twitter.
On November 25, the Webtel.mobi Intercontinental Challenge positioned Yves Rossy to be the first man to cross the North Atlantic Ocean between Africa and Europe using Jet-powered wings. Heavy clouds and wind conspired to create impassable turbulence, and Rossy was forced to ditch his wings and save himself.
Webtel.mobi believes that almost any barrier– no matter how difficult or impossible it seems – can be successfully overcome with focus, determination, and the pursuit of personal excellence. Be assured that there will be another attempt at the North Atlantic Crossing!
I wanted my print advert to inspire everyone that anything can be accomplished in life if we set our minds to achieving, and remain focused and determined. This reflects Webtel.mobi's ethos and philosophy. The Webtel.mobi challenge was a physical representation of what the company believes in, and this ad reminds us and illustrates how 'real' the event was, and literally, how Webtel.mobi connects the world through its service – effortlessly, and in a unique way. It propels the public to get connected and inspired through Webtel.mobi's philosophy of communicating, by adhering to it's Specialized Mobile Provider service.